The sunglasses that sunglasses would wear if sunglasses could wear sunglasses.
Creating the Party Mountain experience for anyone who interacts with Pit Viper - on and off the phone.
Social Media Management
For two years, I’ve created a compelling brand experience for Pit Viper’s 1.5 million followers, generating over 160 million annual impressions and consistently exceeding industry engagement benchmarks. Here’s some of the work I’ve done. You can check out the rest on all Pit Viper’s social media channels.
localized content and activation strategies
From Redbull Rampage to Freeride World Tour to XGames, I’ve helped push Pit Viper’s brand experience to make a splash at international events.
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• Developed content and activation plan specifically for the Kicking Horse stop, with the intent of speaking to core ski audiences who follow the event annually.
• Continuation of the 2024 “Stop Kicking Horses” joke I created featured on Powder Magazine socials.
• Coverage across FWT streaming and social channels, huge splash with the in-person crowd.
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• Worked with sports marketing team to develop content and activation ideas based around athletes Manramp and Nick Goepper.
• Succeeded in getting Manramp on the knucklehuck event, resulting in external social media coverage..
• Created memes,athlete stoke and celebration content for event coverage on Goepper’s win.
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• Pit Viper Instagram story coverage with a unique perspective of the event - The Big Hat Festival.
• Amplification of first-ever women’s event coverage and focus, with content celebrating Pit Viper’s female athletes who competed.